I had the opportunity to work with Industrial Design, Service Design, and Graphic Design students for a project sponsored by Snap-On. We were asked to develop driver and drill bit case designs for the Snap-On and BluePoint brands. They were interested in designs that took into account the brand language, but also served a functional purpose.
For research, we evaluated different driver and drill bit sets. We also explored analogous storage solutions and toured a Snap-On vender truck to get a better idea of the brand.
When we started our initial round of sketches, we realized that we did not have a solid understanding of the end-user environment. One of our teammates was able to get us a tour at a manufacturing facility, where we learned about different tooling and machinery. A few of us were able to visit a car repair shop to interview technicians that frequently used Snap-On tools. We learned more about brand loyalty, usage environments, and also met with a Williams tool vendor to better understand who buys which brand.
We presented our initial sketches and ideas to the Snap-On representatives. During this presentation, they gave us feedback on our approach. Afterward, we split into design segments to begin focused development based on client feedback and project needs.
I was tasked with developing two drill bit cases: one Snap-On, one BluePoint. For the Snap-On case, I explored different techniques for users to grab drill bits easily from the case. I made different cardboard prototypes before deciding on a leaning design. I opted for leaning because it allowed easy access to bits for quick changes. I developed a custom hinge to provide the proper range of functionality.
For the BluePoint case, I focused on the visual branding of the enclosure and developed an alternative bit presentation. I wanted the logo to be presented subtly on the case, so I sketched multiple designs before selecting the best one. I developed a rotating bar that would allow the bits to rotate upwards and stand. I also made tracks on the inside of the enclosure so that the bar can be placed on different slots, giving the enclosure additional versatility.
